Sell Art on Etsy, Faire, Wayfair and More From One Catalog
How Brakebee's connectors put one catalog on Etsy, Faire, Wayfair, Walmart, eBay, TikTok Shop and more, and how a managed line picks the channels that fit.
There isn't one "online." Every marketplace has its own shoppers, listing rules, photo specs and seller dashboard, and keeping even two of them current is a chore. Artists who sell in several places do it by keeping one catalog and sending it out. For the full map of places to sell, from websites to fairs and galleries, see where to sell art online. This guide covers the online retail channels and how Brakebee reaches them.
Meet Brakebee
Brakebee is an art marketplace and selling platform for people who make their work themselves. You build one product record for each piece, and your shop, the curated Brakebee marketplace and every connector read from it.¹ On most channels, Brakebee's connectors list your work through Brakebee's own seller account, so you don't open and run a separate seller account on each one.¹ Artists who want the whole thing run for them can hand it to Brakebee through Managed Lines.²
| Channel | How Brakebee connects | Seller account |
|---|---|---|
| Brakebee marketplace | Curated placement for accepted artists from the same catalog | Your Brakebee account |
| Your Brakebee shop | A shop at yourname.brakebee.com from the same catalog | Your Brakebee account |
| Etsy | Lists catalog products on Etsy; orders pull back into Brakebee and tracking goes back to Etsy | An Etsy shop |
| Shopify | Sends catalog products to a Shopify store; orders and tracking sync | A Shopify store |
| Faire | You sell as a dropshipper on Brakebee's corporate Faire account | Brakebee's account |
| Walmart | You dropship under Brakebee's corporate Walmart account | Brakebee's account |
| Wayfair | You dropship through Brakebee's corporate Wayfair account | Brakebee's account |
| eBay | The eBay Lister publishes your catalog; you dropship on Brakebee's corporate eBay account | Brakebee's account |
| TikTok Shop | The TikTok Shop Lister sends your listings; sales stay on Brakebee's TikTok Shop account | Brakebee's account |
| Square | Uses the same catalog in Square; this connector is free | Your Square account |
Source for every row: Brakebee's Makers page.¹ Connectors other than Square are add-ons.
How to sell art on Etsy
Etsy is the marketplace many artists try first, and its built-in shoppers help when you are new to selling online. The Etsy connector lists your catalog products there, pulls orders back into Brakebee and sends tracking back to Etsy automatically.¹ Keep descriptions consistent with your own shop and point your Etsy profile to it.
How to sell on Faire
Faire is a wholesale platform where independent retailers discover products and brands for their stores.³ With the Faire connector, you sell as a dropshipper on Brakebee's corporate Faire account, and orders run through that account.¹ You skip opening and maintaining a Faire brand account of your own. If you also want stores and galleries to buy stocked work at wholesale prices, Brakebee's Wholesale Market add-on handles tiers and minimums.¹ Interior designers source art for client projects, and your line reps can put your work in front of them alongside gallery buyers.
How to sell on TikTok Shop
TikTok Shop puts products inside shoppable videos and LIVE shopping.⁴ Visual work and process videos suit it well. The TikTok Shop Lister sends listings from your catalog, and those sales stay on Brakebee's TikTok Shop account.¹
Wayfair, Walmart and eBay
Wayfair leans toward home goods and décor, which suits wall art. Walmart Marketplace reaches a broad general audience, and eBay reaches collectors and bargain hunters alike. Brakebee connects to all three through its own corporate accounts, and you dropship the orders.¹ Your catalog supplies the products, so a price or stock change happens once.
Not every line belongs everywhere
More channels only help when they suit the work. A one-of-a-kind painting and a print-on-demand print have very different homes. Weigh four things:
What do you make?
Originals, limited editions, handmade goods and print-on-demand products each fit different channels.
Who buys it?
Some channels lean toward gift shoppers, some toward home décor and some toward retailers.
How is it fulfilled?
If you ship originals yourself, be careful with channels that set strict shipping times.
What does the channel cost?
Each marketplace has its own fees and pricing norms. Factor them in before you list.
How a managed line handles your channels
In a managed line, Brakebee's team picks the channels that fit your work, builds the listings from your catalog and keeps them current.² Brakebee also runs the line's whole wholesale division: Wholesale Market, Faire and other wholesale marketplaces, line reps, and gallery and designer sales. The day-to-day covers:
- creating and updating listings
- keeping photos, descriptions and prices consistent
- marking originals sold the moment they sell
- adding new work
- following each channel's rules
Shops and seller accounts Brakebee opens for your line belong to Brakebee, and Brakebee stops using them for your line when a partnership ends. What you bring in, including your art and any accounts you already own, stays yours. More in who owns what in a managed line.
If you already run an Etsy shop, bring it up in the partnership conversation, and we will work out a plan together. If you'd rather have your Shopify store run for you, see why artists are moving from Shopify to Brakebee Managed Lines.
We can't promise how any channel will perform. Marketplaces change their rules and results vary. Your listings will be looked after every week.
Talk to us about a managed line
Sources.
¹ Brakebee, Makers page: one catalog, marketplace, shop, Etsy, Shopify, Faire, Walmart, Wayfair, eBay Lister and TikTok Shop Lister add-ons, Square free, Wholesale Market. brakebee.com/makers, confirmed Oct 15, 2026.
² Brakebee, Managed Lines page: channels and listing management. brakebee.com/managed-lines, confirmed Oct 15, 2026.
³ Faire, homepage: "Your one-stop shop for wholesale," "The platform for retailers." faire.com, accessed Oct 15, 2026.
⁴ TikTok Shop, seller signup page: shoppable videos and LIVE shopping. seller-us.tiktok.com, accessed Oct 15, 2026.
Facts about other platforms reflect their websites on the date accessed and may change.
Part of series: Managed Lines
- How Managed Lines Works: From First Conversation to a Line We Run
- What's Included in Managed Lines: Everything Brakebee Runs for Your Art Line
- Who Owns What in a Managed Line: Your Art, Your Accounts and What Brakebee Builds
- Is a Managed Line Right for You? Who It Fits and Who It Doesn't
- Selling Art Online and at Art Fairs: How to Make Both Work
- Marketing for Artists: How to Market Your Art Without Paid Ads
- Sell Art on Etsy, Faire, Wayfair and More From One Catalog
- Introducing Managed Lines: Brakebee Will Run the Online Side of Your Art Line
- Shopify for Artists: Why Artists Are Moving to Brakebee Managed Lines